Can you do it? Can you write two- three- four times a week (or perhaps a day) about a single subject? Do you have enough passion and even stamina to create blog post after blog post around a central “theme” or topic?
It’s something you must consider as you map your course for blogging success!
I was recently at a blog which claims to be blogging about starting an online business. I’d been watching via my RSS feeder as the author went through methodically outlining the steps to starting a small business. So far so good, he was creating great, tightly focused content for his newly launched blog. “Here’s a blogger who’s destined for blogging success,” I thought.
Then, today I saw the title for his most recent blog post. It focuses upon his diet which is the result of a myriad of health problems from which he suffers.
WARNING – WARNING -WARNING! CONTENT DETOUR AHEAD!!!
The blogger I observed above is making a CLASSIC blogging mistake. He created a blog and jumped on the “blogging about making money online” bandwagon because he thinks THAT is the path to blogging success.
However, as I read his current blog post on his current diet where he eschews meats, animal products or cooked foods in search of better health – I saw a spark – a bit of passion around THIS topic as opposed to his previous posts in his series of “how to make money online blogging.”
Gary Conn has a great post on Make Money Online Writing About Things You Have Passion For where he shares this bit of inspiration and wisdom:
So my advice to you is to really sit back for a minute and figure out a topic that you have a lot of passion for. When you figure that out, apply everything that you have learned while operating a make money online blog and apply these skills to your other blog that covers a topic that you have passion for. If you do, I think soon you’ll see an increase in your month to month earnings.
See, if you find a topic you’re passionate about then creating blog posts will be literally as easy as falling off a log. It’s when you try to pursue a “profitable” blog niche that you’ll run into trouble. You’ll not only have trouble creating posts, you’ll have trouble marketing your blog as well.
Choosing the right topic – a topic about which you’re passionate about – is the most basic key to blogging success. When you’re passionate – you’ll find it easy to stay on track – and most importantly – you’ll find your “passion” will be exposed in many if not all of your blog posts.