How to Write a Blog Post – Using Images

How to Write a Blog PostThey say an image paints the picture of a thousand words – and no where is that more true than on the web.

A powerful image can sometimes serve as the ONLY content in a blog post – for other bloggers, the image is the source of the inspiration for writing the blog post.

While images are not “writing” so to speak – choosing the right image is essential to drawing the reader’s eye into your post.

You’ll notice on this blog that I use the “technique” of leading with an image.  In this case, this blog post is part of the “How to Write a Blog Post” series.  The image above is used to create a visual “connection” between the various posts within the series.

That is just one way to use images to make your blog posts easier for your readers to read.

However, while the use of images does create a sort of “visual glue” for separate blog posts – it can also be used to help “signal” the search engines as to what the blog post is all about.  In this case, the image used for the How to Write a Blog Post series is also “tagged” with the appropriate keywords for the blog posts themselves.  Since the search engines can’t “see” the image – they only have the information contained within the “alt” tag to tell them what the image is.  So, if you’re writing a blog post about potty training and terrible twos – and you’ve found the PERFECT picture of a toddler in the act of being potty trained – you can “help” the search engines by including the keyword terms “potty training” in your image’s alt tag.

So, not only do images help draw the ey into the body of the post AND help the human readers of your blog to quickly discern what this particular blog post is all about – when properly tagged, they can also alert the search engines as to what the blog post is about.

Of course, some blog themes are so “visually rich” that sometimes – using a complex image like the one above would be overkill.  In those situations – simply create an image of the dominant WORD you’ld like to focus upon and then use that as your “visual glue”.

While images are not written content – they are an important part of your blog post.

How to Write a Blog Post – The Opening Line

How to Write a Blog PostFirst impressions make all the difference – it doesn’t matter if you’re writing a blog post or the next great novel.   When it comes to writing a blog post – make sure you don’t leave the best for last!

A friend of mine tells the story of how he invited an editor to go boating one afternoon.  The editor replied, “I have about 50 manuscripts to go through before I can go.  If you’ll help me – we can knock these out in under an hour.”

“Fifty manuscripts in under an hour!  There’s no WAY we can both read 50 manuscripts in under an hour!” my friend replied.

To which the editor wisely stated, “Don’t worry – you’ll know within the first three paragraphs whether the book is any good.  If the writer hasn’t grabbed you by the first few sentences – the writing will never get any better.”

Earlier, we talked about the importance of the title of your blog post.  In the world of creating your blog post content, it’s recommended you spend 60% of your time on the title – of the 40% of the time you spend writing your blog post – pay considerable attention to how you OPEN your blog post.

As a general rule, blog readers will read the headline – and if they’re interested, the first one or two lines.  Readers will decide quickly whether the blog post is worth their valuable time to “wade through” until the end.

The “rule” public speakers use to engage their audiences is to “tell them what you’re going to tell them – tell them – then, tell them what you’ve told them.”  If your blog is instructional in nature, then this is a good “format” for you to use as you create your blog posts.

If your blog is more “conversational” in nature, then you won’t want to adopt the “tell them, tell them, tell them” format – but rather keep in mind that your audience’s attention span is limited so don’t dilly dally around  – especially in the beginning.

Just remember that, after the headline- readership of your blog post drops dramatically from top to bottom.   As you write a blog post – be sure you don’t save the best for last!

How to Make a Blog Successful

One of the most popular questions new bloggers ask is “How do I make my blog successful?”

Some elements essential to blog success are easy.  Successful blogs

  • Are structurally sound when it comes to the writing.
  • Are written in a personable and engaging manner.
  • Provide useful information to a well defined audience.
  • Speak directly and respectfully to that well defined audience.
  • Are written in a voice of authenticity and honesty.  (No anonymous bloggers)
  • Are a source of breaking news to their community.

When you build a blog on the foundation above, you’ll discover you start getting links from other websites and blogs. Lots of links.

Of course, there are other elements found in every successful blog.  Successful bloggers credit other bloggers when appropriate.   Also, successful blogs follow a REGULAR posting pattern.   Posting once a week is a bare minimum… three times a week would be even better.

At this point, I should mention that the most successful blogs are using a self hosted WordPress blog.  It’s not as easy to set up as a free blog but in the end, blogging on that platform seems to be a significant key to blogging success.

In the end, a successful blog is more than just the sum of its posts and comments.   Building a successful blog takes planning, time and direction.

Begin your quest by defining your blog goals.  Then, determine your blog’s audience.  Who would want to read your blog?

Writing with your blog’s audience is mind may be the single most important factor in determining how successful your blog will be.