Looking for the best kept blog post secret of success? Look no further than the title of your blog post.
Blog Post Secret of Success:
Using the right keywords in your blog post title can make or break your blog.
SEOmoz’s CEO outlines this 4 step process in his post Run Your Blog Post Titles Through Keyword Research Before You Hit Publish
Using this mind-numbingly simple and obvious tactic every time you publish requires a bit of discipline, but if you make it part of your blogging process, you’ll see incredibly positive results over time. Not only do you earn more search traffic, but that traffic will send more links, resulting in higher rankings and a snowball effect that will make your blog the envy of its niche
It’s true, doing keyword research on your blog post titles will increase your blog’s visibility with the search engines and it’s one of the steps I outline completely in The 8 Week Blog Power Launch.
See, people use keywords to find information on the internet. In my blog post Wickedly Wise and Wonderful WordPress Plugin for Keyword Research, I use the following illustration.
There’s a song in the musical West Side Story that begins with the phrase, “I Feel Pretty”. If you search for the keyword term “I feel pretty” you get some YouTube videos featuring Adam Sandler singing the sing in Anger Management followed by some Westside Story websites which featured exactly what I needed for that post.
There’s another word for pretty and that word is beautiful. However, if you search for “I feel beautiful” you won’t find at the top of that list websites featuring the lyrics for West Side Story but instead you’ll find lyrics to another song by the similar but different title.
In creating this blog post, I began by using the Semvironment Keyword Research WordPress Plugin, I was able to research my anticipated blog title. I began by clicking on the prominent Google Keyword Tool link on the Write Blog Post page in WordPress. I then typed “Creating Blog Post Title” into the Google Keyword Tool.
Oops! According to this, not very many people are searching for help on creating blog post titles. However, there are a LOT of people searching for BLOG POST SECRETS- thus the headline of this blog post and the secret to making your blog a success.
Using the right keywords in your title is a significant factor in blogging success.