Over the past 18 months, I’ve launched over 100 blogs on behalf of clients while maintaining several blogs of my own.
Because of all the clients I’ve helped guide through this process, I’ve been able to observe impact of blogging on businesses. I’ve watched what works… and what doesn’t work when it comes to blogging.
In finance class, you learned about P/E ratio… which is a price/earnings ratio that tells you whether a stock is fairly priced.. Well, here there are three P/E elements which are essential to developing a successful blog.
1. Passion isn’t Enough
Passion is the foundation but it won’t keep you going in the long run. You’d better have a well defined goal set for your business blog before you begin. Why are you blogging? Part of your definition had better be communicating with people because THAT is what blogging does best… communicate!
2. Planning is Essential
Once you have a goal in mind, then you can lay out a plan to achieve that goal. Simply posting random streams of consciousness won’t help you reach your goal.
3. People are a key Element
This isn’t writing for you, this is writing for your audience. Who are they? Why are they reading your blog? If you don’t know who they are or why they’re here, then you can’t give them what they want.
Don’t pass over these three key elements lightly. They are truly ESSENTIAL to developing a successful blog.
One of the most popular questions new bloggers ask is “How do I make my blog successful?”
Some elements essential to blog success are easy. Successful blogs
- Are structurally sound when it comes to the writing.
- Are written in a personable and engaging manner.
- Provide useful information to a well defined audience.
- Speak directly and respectfully to that well defined audience.
- Are written in a voice of authenticity and honesty. (No anonymous bloggers)
- Are a source of breaking news to their community.
When you build a blog on the foundation above, you’ll discover you start getting links from other websites and blogs. Lots of links.
Of course, there are other elements found in every successful blog. Successful bloggers credit other bloggers when appropriate. Also, successful blogs follow a REGULAR posting pattern. Posting once a week is a bare minimum… three times a week would be even better.
At this point, I should mention that the most successful blogs are using a self hosted WordPress blog. It’s not as easy to set up as a free blog but in the end, blogging on that platform seems to be a significant key to blogging success.
In the end, a successful blog is more than just the sum of its posts and comments. Building a successful blog takes planning, time and direction.
Begin your quest by defining your blog goals. Then, determine your blog’s audience. Who would want to read your blog?
Writing with your blog’s audience is mind may be the single most important factor in determining how successful your blog will be.
When I registered my first business domain name back in 1997 (1998 according to the domain name records people but I disagree) the correct spelling of my chosen business name was taken by a web development firm in Texas.
So, instead of using the “hooked on phonics” version, I picked up my “street” version of the spelling. Thus Virtual Impax was launched.
I spent the next few years carefully spelling my email address and my business name over the phone… over and over again.
Then, a few years ago, I saw that the CORRECT spelling of my business name was available, I picked it up. (Did I win… or did they? As I work too many hours, I wonder!)
If I had it to do over again…. I’d pick a domain name that SPEAKS about my business…. like I did here.
Make My Blog Successful contains keywords that are important to my potential audience. Because it contains “blog” and “success” when I emerge from the sandbox, I’ll get a nice little boost on those keywords. After all, they’re important enough to be included in my domain name, so they MUST be important!