The EASY way to Insert an Image into a Text Widget in Word Press

Have you ever wanted to add images to your WordPress blog’s sidebar but didn’t know how?

Most people using WordPress are doing so because they aren’t experts in HTML.   Freedom from ever having to worry about a closing tag is just one of the many reasons WordPress is taking the web by storm.   With WordPress – you don’t have to learn to code in HTML to make your voice heard via the internet.

You might think you have to learn how to code in HTML though to get your site looking really “snazzy” – with specialized images in the sidebars where you link to your social media profiles and feature nifty images to promote subscription to your RSS fee.

What’s even worse is that sometimes – when you’re experimenting with trying to make images work in your sidebar – you can make a real stew out of your blog.   I’ve had more than one client make a real mess of their WordPress blogs by trying to insert images into their sidebar widget.  As a result,  I’ve had to go in and clean up more than one database thanks to creative “coding” going on in the sidebar text widget.

Fixing those kinds of problems is not pretty – it’s not fun.   So I devised a simple and easy way to help my clients get the images they want into the sidebar of their WordPress blog.

  • If you’ve ever wondered how to feature those nifty RSS subscription buttons in your blog’s sidebar.
  • If you’ve ever wanted to promote an ebook  in your blog’s sidebar and wanted to display the ebook cover design.
  • If you’ve ever wanted to put links to your Facebook or Linked In Profile in your blog’s sidebar

This ebook will show you the quick and easy way to not only get those images into the sidebar – but also how to hyperlink those images as well!

The sanity saving ebook is offered at the low – low price of $4.95. For less than the cost of 15 minutes of Virtual Assistant web help, you can add hyper linked images to your WordPress sidebar quickly and easily.

Click the button below to pick up your copy today.
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How to Build a Blog: Domain Names

Believe it or not, the domain name you choose for your blog can give your business blog an unfair advantage over other competing blogs.

A few years ago, I had a client who asked for help choosing a domain name prior to launching her business blog.  I asked a few questions and did a little keyword research and found a GREAT domain name for her to register for her business blog.  This domain name also served as a GREAT blog name as well.

What made this a great domain name and by extension a great blog name?  Quite simply it was a domain name which included the words her prospective clients might use to find information online.

These words – known in SEO circles as “keywords” – were included in her domain name which she registered and launched a blog for her business.

Like most beginning business bloggers, my client began business blogging with great enthusiasm.  After a few months, her enthusiasm waned and before long – her blog was sitting idle.

However because we had chosen a GREAT domain for her business blog – while the content may not have been updated consistently – the content which was on the blog grew stronger every day.

My client contacted me after more than a year of neglecting her blog – saying she wanted to cancel the blog.  Before I deleted the account, I logged in to find NINE comments from visitors asking for more information about the services this client offered.

Naturally – when I emailed the client and informed her of the unapproved comments on her blog – she changed her mind about canceling her blog.  She returned to blogging and excitedly emailed me a few months later – telling me that she had recently signed TWO new clients thanks to her blog.

The moral to this story – a great domain name can provide a SOLID foundation for future tightly targeted traffic for your blog – even if you neglect your blog for an extended period of time.

Begin by choosing a domain name that includes words prospective customers may use to find you.  Then, follow that up by creating blog posts which ALSO include those same words – known as keywords.

This one two punch may be all you need to create a blog which helps generate new business for your business.

How to Write a Blog Post – Formatting Considerations

How to Write a Blog PostYou’ve put a lot into writing your blog posts. You’ve chosen a blog topic about which you’re passionate.  You’ve carefully researched and chosen exactly the right audience grabbing words to create a blog post title that is as attractive to the search engines as it is the human readers of your blog.

You’ve put your best writing first – creating a powerful opening line to pull readers into the blog post you’ve written.  You’ve chosen an image which not only draws the reader’s eye into the blog post but also helps to provide visual “glue” for your blog posts.

However, even with all of these considerations behind you – there’s still the all important issue of formatting your blog posts to consider.

It’s important to know that the human eye reacts differently to content presented on a computer screen as opposed to content presented on a written page.

Keep in mind as you write your blog post the four rules of formatting your blog post:

  1. Blog visitors tend to scan rather than read.
  2. White space is your friend when it comes to formatting blog posts.
  3. Use bold print to draw their eye to important words.
  4. You can also draw a reader’s eye by using images as well.

When you’re writing a blog post – formatting is an important consideration.  While 300 words can be a comfortable paragraph on the written page – it’s way too many words to present in a single blog paragraph.

Since blog visitors tend to scan rather than read every single word, by breaking your content up into easily consumed “bite sized chunks” – you’ll find visitors will find it easier to “consume” the blog post you’ve worked so hard to write.

As a result, some blog post paragraphs may one be a single sentence in length.

It’s also important to note that bullets are very important in the formatting of your blog post.  Notice above how I’ve used bullets to distinguish the four “rules” of  blog post format.  It’s much easier to read that information than to read it all contained within a single paragraph, such as:

Keep in mind as you write your blog post the four rules of formatting your blog post.  #1 Blog visitors tend to scan rather than read.  #2 White space is your friend when it comes to formatting blog posts. #3 Use bold print to draw their eye to important words. #4 You can also draw a reader’s eye by using images as well.

White space is a REALLY good thing when it comes to blog posts.  While you may have written a lot of great content – if you pack it too tightly within the blog post page – you’ll find you lose readers.

Another good way to direct the human eye is by using headers to segment your blog post.  If a blog post gets longer than 300 words, it’s best to use H3 tags to create a visual “break” for the reader’s eye.

Because the post Creating Comment Friendly Posts, is longer than 300 words, I use bold type to “break up” the three steps to create comment friendly posts.  As a reader, you can scan and pick up the three tips without reading every word in between.

Finally, use images to draw your reader’s eye to important elements within your blog post.  If you’re going to insert an image within your post – make sure you do so next to content that you want to highlight.  Oh, and since Western readers read from left to right, be sure to place photos to the left hand side of your blog post.  If you place a photo on the right hand side of a blog post – you’ll find it attracts the eye and “breaks” the scanning sequence.

Writing great blog post content and presenting it in a reader friendly fashion is essential to blogging success.

How to Write a Blog Post – Using Images

How to Write a Blog PostThey say an image paints the picture of a thousand words – and no where is that more true than on the web.

A powerful image can sometimes serve as the ONLY content in a blog post – for other bloggers, the image is the source of the inspiration for writing the blog post.

While images are not “writing” so to speak – choosing the right image is essential to drawing the reader’s eye into your post.

You’ll notice on this blog that I use the “technique” of leading with an image.  In this case, this blog post is part of the “How to Write a Blog Post” series.  The image above is used to create a visual “connection” between the various posts within the series.

That is just one way to use images to make your blog posts easier for your readers to read.

However, while the use of images does create a sort of “visual glue” for separate blog posts – it can also be used to help “signal” the search engines as to what the blog post is all about.  In this case, the image used for the How to Write a Blog Post series is also “tagged” with the appropriate keywords for the blog posts themselves.  Since the search engines can’t “see” the image – they only have the information contained within the “alt” tag to tell them what the image is.  So, if you’re writing a blog post about potty training and terrible twos – and you’ve found the PERFECT picture of a toddler in the act of being potty trained – you can “help” the search engines by including the keyword terms “potty training” in your image’s alt tag.

So, not only do images help draw the ey into the body of the post AND help the human readers of your blog to quickly discern what this particular blog post is all about – when properly tagged, they can also alert the search engines as to what the blog post is about.

Of course, some blog themes are so “visually rich” that sometimes – using a complex image like the one above would be overkill.  In those situations – simply create an image of the dominant WORD you’ld like to focus upon and then use that as your “visual glue”.

While images are not written content – they are an important part of your blog post.

How to Write a Blog Post – The Opening Line

How to Write a Blog PostFirst impressions make all the difference – it doesn’t matter if you’re writing a blog post or the next great novel.   When it comes to writing a blog post – make sure you don’t leave the best for last!

A friend of mine tells the story of how he invited an editor to go boating one afternoon.  The editor replied, “I have about 50 manuscripts to go through before I can go.  If you’ll help me – we can knock these out in under an hour.”

“Fifty manuscripts in under an hour!  There’s no WAY we can both read 50 manuscripts in under an hour!” my friend replied.

To which the editor wisely stated, “Don’t worry – you’ll know within the first three paragraphs whether the book is any good.  If the writer hasn’t grabbed you by the first few sentences – the writing will never get any better.”

Earlier, we talked about the importance of the title of your blog post.  In the world of creating your blog post content, it’s recommended you spend 60% of your time on the title – of the 40% of the time you spend writing your blog post – pay considerable attention to how you OPEN your blog post.

As a general rule, blog readers will read the headline – and if they’re interested, the first one or two lines.  Readers will decide quickly whether the blog post is worth their valuable time to “wade through” until the end.

The “rule” public speakers use to engage their audiences is to “tell them what you’re going to tell them – tell them – then, tell them what you’ve told them.”  If your blog is instructional in nature, then this is a good “format” for you to use as you create your blog posts.

If your blog is more “conversational” in nature, then you won’t want to adopt the “tell them, tell them, tell them” format – but rather keep in mind that your audience’s attention span is limited so don’t dilly dally around  – especially in the beginning.

Just remember that, after the headline- readership of your blog post drops dramatically from top to bottom.   As you write a blog post – be sure you don’t save the best for last!