Choosing the Best Keywords for Your Blog

finding the best keywordsMake no mistake about it – choosing the right keywords for your blog can literally mean the difference between a successful blog with lots of traffic and a not so successful blog that is struggling to find an audience.

One way to choose the best keywords for your blog is to choose keywords based on keyword popularity.

Make no mistake about it, the RIGHT keywords are the words actual people are using to find information on the internet.  Using the RIGHT keywords is a great way to increase blog traffic.  Doing a keyword research will help you findthe best keywords to use in your blog posts and in blog post titles.

For example, I have a client who followed the 8 Week Power Blog Launch program to the letter.  She properly researched keyword terms her prospects were using and by implementing the tactics taught in the program, saw her blog reach #2 in Google for her keyword term.

Contrast her experience with a recent experience with another client – one who thinks keyword research is not important to her blog’s success.

I adore this client – but she’s got me ready to pull my hair out at this moment.  She’s started out with a really GREAT foundation for her blog.  She has tightly targeted her message and her audience.  I did keyword research for her using Wordze – and found a keyword term the is highly searched but relatively uncompetitive in nature.  The Google keyword tool confirms that this is a popular keyword amongst web surfers that hasn’t attracted a lot of competition.

I compiled a list of keywords to target and provided them to this client.  I was in the middle of creating the 8 Week Power Blog Launch program at the time and I gave her a “cheat sheet” of words to use in her blog.

Last week, she asked me to take a look at her blog and see why it wasn’t attracting more traffic.  The first thing I noticed was that she wasn’t using the list of keywords I had provided.  She had chosen her own “keyword”, a phrase she uses REPEATEDLy throughout her blog.  Unfortunately, this keyword combination is “unique” meaning NO ONE is searching for this particular combination of words.

On the other hand, there is a single keyword which means exactly the same thing as her own distinct keyword phrase.  That single keyword has a relatively high KEI (Keyword Effectiveness Index).  The higher a KEI, the less competition there is for that keyword.   The one time that she had tried to use this “best keyword”  in her blog post titles – she had added a hyphen to the keyword. Essentially, she took a popular keyword – one that people were actively using to find the kind of products and services she provides – and replaced it with a keyword phrase that mean nothing to anyone other than her.

By adding a hyphen to the previously identified “best keyword”  changed it significantly in the eyes of the search engines.  The keyword WITH a hyphen has monthly search volume of 3600 – while the keyword WITHOUT a hyphen has a search volume of 44,000 per month.  Remember, these the version of the keyword without a hyphen has a relatively HIGH KEI.

Choosing the best keywords for your blog is not difficult – but it does require a certain “attention to detail”.  Be careful about adding (or removing) hyphens from your keywords.  The keywords you choose can literally mean the difference between blog success and blog failure!

Increase Blog Traffic Using Keyword Research

One way to increase blog traffic (an important step on the path to making your blog a success) is to do something that is called “keyword research”.  Let’s begin with the basics:

What is a keyword?

A keyword is just a word – or group of words – used by people to search the internet.  The only thing that makes a keyword different from any other kind of word is that a keyword is used by people to search. So the words “a”, “and”, “or” and “the” are so “generic” that they represent the rare exception to the rule.  They are real “words” that aren’t “keywords”.

Other words, such as “dog” or “cup” or “toy” are all words that can be considered to be “keywords”.  For example, hundreds of thousands of people will type in “dog toy” into the search engine each day to search for – you guessed it – dog toys.

If you’re a blog owner with a blog about dogs, then you need to know what keywords people are typing into the search engines to find information about dogs and of course, dog toys.

Some blog owners think “keyword research” involves going to Google, typing in the keyword of choice and then clicking “search”.    Actually, this is the exact OPPOSITE of keyword research.  Typing in your keyword into the search engines shows you the number of RESULTS for the keyword.  It doesn’t show you how many people are actually SEARCHING for that keyword combination.

Keyword research means using tools which enable to you “spy” on the words people are actually typing into the search engines to find what they’re seeking.

There are many free tools which will help you do keyword research.  If you’re using a self hosted WordPress blog, there’s a great plug created by Semvironmant called post keyword research.

This fabulous plug in puts the Google Keyword Tool (plus two other keyword tools) at your “fingertips” so you can easily research which word (and combination of words) people are actually using to find information.

When you begin to regularly use the words people are using to search (keywords) in your post title as well as in your post content, you’ll be amazed at the effect onyour blog traffic.  When you make a habit of using popular keywords in blog post titles and content, you’ll soon begin to see an increase in blog traffic – just by spending a few minutes doing keyword research.

How Can I Create a Blog

You may have heard that a blog is easy to use.  You may have heard that a blog is a great way to make money online.  You may have heard that a blog is an easy to use way to promote your business.  What you haven’t heard is the answer to the question :

How can I create a blog?

The answer to the question “How can I create a blog” can be deceptively easy and yet deceptively hard.  See, launching a blog can be EASY!  Simply go to www.wordpress.com.  Create and account and in less than 5 minutes, you’ll have your own blog.

See, that’s what I mean by the deceptively easy answer to the question, “How can I create a blog?”  It sounds easy and it IS easy.

Creating a blog is REALLY, REALLY EASY!!!

Creating a successful blog is REALLY, REALLY HARD!

Just the other day, I was doing a blog consultation with a client.  She used my blog launch service Acumen Web Services to launch her blog and we were working on the advanced blog building techniques I cover in my 8 Week Power Blog Launch course.

One of the techniques I teach in the course is to make comments on other blogs.  By commenting on other blogs you’ll not only be making valuable connections but you also leave “breadcrumb trails” from these other blogs to your blog.

The 8 Week Power Blog Launch course has 56 daily lessons.  The lessons tell you not only to leave comments but how to find the BEST blogs where to leave comments.  Some blogs are better than others for you to leave those important “breadcrumb trail” comments.

Creating a blog is easy – creating a successful blog is surprisingly hard.  However, the 8 Week Power Blog Launch takes you step by step through the process of creating a successful blog.

Whether you want to create a blog so you can start making money blogging or you want to create a blog as a marketing tool to promote your business, pick up a copy of the 8 Week Power Blog Launch.

Authentic Blog Success Story: #4 on Google in 7 Days

Recently, I worked with a client on launching a WordPress blog to promote her products and services.  Within 1 week of launching her blog, her blog was listed #4 on Google for her desired keyword.

This client already has a GOOD idea of who her target audience is, and has been developing products and services for years for that audience.  So when we  began our work, we could skip the preliminaries of “who is your target audience” and get down to doing what is known as “keyword research”.

Keywords are simply the words your potential clients or customers are using to find products and services on the internet.  Registering a domain name with the “right” keywords can results in hundreds of visitors to your self hosted wordpress blog… even if you don’t have any content posted there!!!!

There was a time when I would have listed the link to the powerhouse keyword research tool here.   However, based on the success this client had using that tool (and the success I’ve had using it as well), and the fact that another popular keyword tool USED to be this good and now isn’t because it’s too popular… I’m going to reserve sharing that resource with people who sign up for the 8 Week Blog Power Launch.

Focusing on the “right” keywords means focusing on keywords that your customers are actually using to find your products and services on the internet.  So, our research focused on finding out exactly what those keywords are for her.  Our research revealed that the keywords “Hypnosis and Diet” were getting a LOT of search action yet very FEW sites were competing for that keyword phrase.  Now, this is important, BECAUSE THIS KEYWORD COMBINATION DESCRIBES EXACTLY THE PRODUCTS MY CLIENT IS OFFERING,  I encouraged her to pick up the domain name.

We launched her WordPress self hosted blog under Hypnosis and Diet.  I uploaded my cadre of plug ins to improve the blog’s search engine friendliness and I tweaked her permalink structure as well.  She chose to use the insanely customizable Revolution Theme to the blog, created her content in less than 2 days and VIOLA!  Her site was launched and sky rocketed to the top of the Google listings.

Of course, this “overnight success” has been years in the making.  My client has been working with individual clients for years and created these products for her clients.  Through her work with her own clients, she knows what they want.  (That’s how she knew which keywords to focus upon.)

Now, she’s offering the products that have worked for her clients for sale to others as well.

This client, a well seasoned veteran of the “single page sales page website” is now an enthusiastic believer in blogs as Content Management Tools.

When you’re getting ready to launch your blog, the domain name makes ALL the difference.  Be sure to choose a domain name with keywords your target audience will use to find your information on the internet.  (Said the woman who named her business Virtual Impax in 1997.  It’s a horrible domain name.  Notice the domain name of this site in comparison!)

Make a Blog Niche

One of the essential keys to creating a successful blog is to focus your blog’s content on a tightly targeted niche audience.

MAKE A BLOG NICHE

A niche is a tightly target audience. That tightly targeted audience shares common characteristics.  By tightly targeting your blog’s audience, you will increase your chances for blogging success.

With that in mind, it’s important to note that a blog niche is created not discovered. That means instead of looking under rocks trying to find an “undiscovered” blog niche, you should instead roll up your sleeves and get to work carving out your own tightly targeted blog niche.    When you carve out your own blog niche, instead of joining a parade already in progress, you can start and lead the parade.

For example, let’s say your a cat breeder who has discovered that your blog is a great source of kiteen buyers for your cattery.  Your blog niche would be identified as cat breeder blogs.

Now, instead of competing with hundreds of highly competitive blogs about blogging, your blog is targeting the niche of Cat Breeders who are blogging.

The best blog niches are made not discovered.  Tightly targeting your blog’s audience is an essential step to achieving blogging success.