There are tons of resources telling you “how to blog”. I just read one that walks you step by step through installing your own Wordpress self hosted blog. Somehow, these people keep “selling” the idea that the HARDEST part of a creating a blog is the technical “set up” of the blog.
Oh my friends, nothing could be FURTHER from the truth.
While it’s true, starting with a self hosted Wordpress blog IS a great start to building a blog. But the structure of the blog is just the beginning of the “How to Blog Successfully” story.
The true FOUNDATION of a successful blog is not found in the technical installation of a blog. After all, there are dozens of successful blogs which are not self hosted Wordpress blogs. The true key to how to blog successfully is to start with a plan.
First, identify your GOAL for your blog. What do you want from your blog? Money? Fame? Advertising for your business?
If you’re blogging as a business (to make money) you’ll want to adopt a different blogging style than if you’re blogging trying to achieve a level of fame and recognition. Want to blog to advertise your business? That’s another “style” of blogging all together!
Then, identify the “niche” you want to target. I can honestly say at this point that it’s almost impossible to select TOO narrow of a niche. Most people are literally not able to wrap their brains around how BIG the internet is – how many websites there are out there and how many people scattered across the globe there are that fit into a tightly defined “niche”.
If you want to make money online, I’d advise you pick a niche outside of the “MMO” niche. There are wide open opportunities in THOUSANDS of niches outside of the make money online blogging niche. While you may struggle for years to make a name for yourself in the make money online niche, you could quickly become a blogging superstar in the knitting clothes for toy breed dogs niche. (While I just made that up off the top of my head, I’m sure that somewhere, there is a Facebook group or Myspace Group dedicated to just those enthusiasts!)
The true “key” to how to blog successfully is to set a goal and pick a niche. Then the fun begins!
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