Blogging Lesson: You have to be a skilled communicator

What you can learn about blogging by watching Season 7 Episode #2 of The Next Food Network Star

Blogging Lesson #1 : You have to be a skilled communicator

The second episode of Season 7 began with an unusual twist.  During this episode two contestants were eliminated from the challenge.  The first elimination occurred after the on air camera challenge where the contestants had to prepare a pizza which represented their unique point of view and they then had 30 seconds to present this pizza to the judges.

Juba was surprised when he was eliminated – especially when other competitors seemed to be doing “worse” than he was.  What he couldn’t see – but the judges could – was how PAINFULLY uncomfortable Juba was while on camera.

In person – Juba is a charming, good looking, highly skilled chef.  His friends and family all encouraged him to audition for the show – and his audition tape won him a spot among the original 16 competitors.  However, when the camera began rolling – Juba became a basket case.

Juba  – unlike Howie- had the expertise needed to be a Food Network Star – but he didn’t have the camera presence.

Here’s Bob Tuschman, general manager/SVP of Food Network, explaining why Juba was eliminated:

Your Blogging Lesson from the First Elimination of the 2nd Episode: It’s not enough to be an expert with passion- you have to be able to communicate your expertise well.

It’s not enough to be charming – it’s not enough to be good looking – you have to be able to effectove;u communicate your expertise if you want to become a successful blogger.

Communication is a skill – and even if you are born with a natural TALENT it still takes work to develop the skill of communicating.

In a landmark study – K Anders Ericcson is the Conradi Eminent Scholar of Psychology Professor of Psychology at Florida State University published the results of a study in the Harvard Business Review about what makes an “expert”.  The study (PDF file – opens in a new window) begins with this excerpt:

New research shows that outstanding performance is the product of years of deliberate practice and coaching, not of any innate talent or skill.

The study goes on to say:

Consistently and overwhelmingly, the evidence showed that experts are always made, not born.

Here’s the sad fact for Juba – while he possesses the expertise about food to become a Food Network Star – he had not devoted the time and energy into “practicing” being on camera.  That lack of practice lead to his early elimination.

There’s bad news and good news hidden within this blogging lesson   

The bad news contained within this blogging lesson is that no one is BORN a “blogger”  It’s almost certain that you won’t launch your blog and become an instant success.  Even if you are a gifted communicator and/or a gifted writer – the skill of blogging is one which is earned through practice.

The good news within this blogging lesson is again – that no one is BORN a blogger.  You become a blogger by blogging – and it’s only through blogging that you’ll become a better blogger.

Blogging Lesson: Expertise is not enough to become a successful blogging.  You must be able to communicate effectively.  Fortunately, this is a skill which can be developed through practice.

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Kathy Hendershot-Hurd is a digital dinosaur who's been playing on the web since 1994 - and working here since she founded Virtual Impax where she shares many resources you can use to create a successful blog.

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