When it comes to a choosing a blog topic – more times than not, the topic of your blog CHOOSES you instead of the other way around.
By that I mean that one of the main components of blog success is passion on the part of the writer. While it’s possible for someone who has never had children to write about child rearing topics – in the world of blogging, that blogger is not going to last long.
There’s an element of “transparency” in blogging which will reveal in short order the author’s lack of experience in the world of child rearing. While it is possible to watch others undergo the rigors of parenthood – it’s almost impossible to blog and CONNECT with readers in a meaningful way if you yourself have yet to make that journey.
Passion is probably the most important part of choosing a topic for your blog because you’ll need to be passionate to be able to compose 100, 200 or more blog posts on the topic of your choosing.
While passion is important – it’s not the only necessary ingredient to a great blog topic. Not only do you need PASSION but you also need DIRECTION.
If you choose to blog about child rearing – then you need to keep in mind the DIRECTION you’ve chosen for your blog. There are MANY phases of child rearing – from infants to teenagers. Most bloggers find it’s best to “stick with what they know”. Now, if what you “know” is the “joy” of raising a teenager AND a toddler at the same time, then by all means – blog about that topic. You’ll find your readers are also experiencing the “joy” of raising a toddler and a teenager at the same time.
While it’s fine to make an occassional “detour” from the topics of combining potty training with driver’s training – it’s always best to tie these content “detours” back into the common thread of your blog.
Think of your blog like a magazine. There are magazines for sports enthusiasts – parents – fishermen and business people. Choose a topic which you can enthusiastically write endlessly about – because when you launch a blog – that’s what you’ll be doing.
You’ll find writing blog posts becomes INFINTELY easier when you choose your topic and define it carefully.