First impressions make all the difference – it doesn’t matter if you’re writing a blog post or the next great novel. When it comes to writing a blog post – make sure you don’t leave the best for last!
A friend of mine tells the story of how he invited an editor to go boating one afternoon. The editor replied, “I have about 50 manuscripts to go through before I can go. If you’ll help me – we can knock these out in under an hour.”
“Fifty manuscripts in under an hour! There’s no WAY we can both read 50 manuscripts in under an hour!” my friend replied.
To which the editor wisely stated, “Don’t worry – you’ll know within the first three paragraphs whether the book is any good. If the writer hasn’t grabbed you by the first few sentences – the writing will never get any better.”
Earlier, we talked about the importance of the title of your blog post. In the world of creating your blog post content, it’s recommended you spend 60% of your time on the title – of the 40% of the time you spend writing your blog post – pay considerable attention to how you OPEN your blog post.
As a general rule, blog readers will read the headline – and if they’re interested, the first one or two lines. Readers will decide quickly whether the blog post is worth their valuable time to “wade through” until the end.
The “rule” public speakers use to engage their audiences is to “tell them what you’re going to tell them – tell them – then, tell them what you’ve told them.” If your blog is instructional in nature, then this is a good “format” for you to use as you create your blog posts.
If your blog is more “conversational” in nature, then you won’t want to adopt the “tell them, tell them, tell them” format – but rather keep in mind that your audience’s attention span is limited so don’t dilly dally around – especially in the beginning.
Just remember that, after the headline- readership of your blog post drops dramatically from top to bottom. As you write a blog post – be sure you don’t save the best for last!