Writing a blog isn’t too terribly different from other kinds of writing. Whether you want write a book…. or a blog…. or even a sales letter, if you want your writing to be successful, you need to write with your audience in mind.
For example, if you’re writing about Senator Hillary Clinton, you’d better be WELL aware of where your audience stands with regards to Ms. Clinton. If your audience is comprised of right wing conservatives, then Madame Hillary is evil. If on the other hand, your audience is comprised of left wing liberals, then your take on Ms. Clinton will be decidedly different.
However, knowing your audience goes far BEYOND political leanings. (If you aren’t sure to whom you’re speaking, leave politics and religion OUT of your writing.) If your audience is small business owners, then their interests are radically different than the interests of middle managers or even CEO’s of larger companies.
By keeping your audience in mind from the beginning, you make the marketing of your book, ebook or blog easier and more effective.
Start with the end in mind…. the end being who will be reading the magical words that you write.